Privacy Policy

Genesis Athletic Performance LLC · Westland, Michigan

At Genesis Athletic Performance LLC, we are committed to protecting the privacy and security of the personal and health-related information of our athletes and their families. This Privacy Policy explains how we collect, use, and safeguard your information.

1. Information We Collect

To provide elite, science-based coaching, we collect the following types of information:

Contact Information: Name, address, phone number, and email address for both the athlete and parent/guardian.
Athlete Performance Data: Results from physical testing, movement analysis, and ongoing performance metrics (e.g., jump height, sprint times).
Payment Information: Billing details necessary to process coaching fees and program selections.

2. How We Use Your Information

We use the information collected for the following purposes:

Personalized Programming: To design research-backed training programs tailored to an athlete's specific needs and goals.
Communication: To provide updates on scheduling, performance reports, and necessary business notices.
Safety and Compliance: To ensure training is appropriate for an athlete's physical status and to comply with legal and professional standards of care.
Business Operations: For internal record-keeping, billing, and the management of coaching agreements.

3. Text Messaging (SMS) Communications

If you provide your phone number and opt in via the checkbox on our online booking form, Genesis Athletic Performance LLC may send you SMS text messages related to your appointment, including:

Booking confirmations and location details
Appointment reminders
Coach introductions
Occasional updates about our training programs and promotions

Consent and Opt-Out: By checking the consent box on our booking form, you agree to receive these messages. Consent to receive text messages is never required as a condition of purchasing any goods or services. You may opt out of receiving text messages at any time by replying STOP to any message. Reply HELP for assistance. Message frequency may vary, and message and data rates may apply.

No Sharing for Marketing: Your mobile phone number and opt-in status are not shared with third parties for their own marketing purposes. Phone numbers may be shared only with the SMS service providers we use to deliver these messages (e.g., our CRM/texting platform), and as otherwise described in Section 4 below regarding confidentiality and data sharing.

4. Confidentiality and Data Sharing

Confidentiality: Performance data and medical information are treated as strictly confidential.
Private Settings: Data is shared with athletes and parents in private settings to avoid public discussion of sensitive health or body composition information.
No Third-Party Sales: Genesis Athletic Performance does not sell, rent, or lease its client lists — including phone numbers collected for SMS — to third parties.
Limited Disclosure: We may share information with third parties only when necessary to process payments, deliver SMS/email communications through our service providers, comply with legal obligations (such as the mandatory reporting of suspected abuse), or when explicit written permission is provided by the client/guardian.

5. Cookies and Website Tracking

Our website may use cookies and similar tracking technologies (such as analytics tools) to understand how visitors use our site and to improve your browsing experience. Cookies are small data files stored on your device that help us recognize repeat visitors and measure site performance. You can control or disable cookies through your browser settings; doing so may affect some website functionality, but will not affect your ability to book an appointment or receive SMS messages you've opted into.

6. Data Security

We implement appropriate technical and organizational measures to secure your personal data against unauthorized access, loss, or alteration. As Genesis Athletic Performance primarily operates as a side business, digital records are maintained in secured, password-protected environments.

7. Retention of Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

8. Parental Rights (For Athletes Under 18)

Parents and legal guardians have the right to:

Review the personal information Genesis Athletic Performance has collected about their child.
Request the deletion of their child's personal information.
Refuse further collection or use of their child's information, including opting out of SMS communications at any time.

9. Changes to This Policy

Genesis Athletic Performance reserves the right to update this Privacy Policy at any time. We will notify you of any significant changes by sending a notice to the primary email address specified in your coaching agreement or by placing a prominent notice on our website.

10. Contact Information

If you have any questions or concerns regarding this Privacy Policy, please contact: